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Adidas: A 100 million loves
Mo Salah, is one of the best football players in the world, and is inspiration to every Egyptian, so Adidas launched back in 2018 campaign called a 100 million strong to urge fans in Egypt to support Salah in the world cup 2018, later in 2019 Egypt was hosting the African Cup of Nations so we created a digital initiative where we a football signed with inspirational words and quotes by normal Egyptian fans from all over Egypt to deliver to their inspirational icon Mo Salah to motivate and cheer for up before he plays the African Cup of Nations in 2019
The influencer marketing space has radically changed over the past two years.
TikTok is now testing a way for people to identify comments that they believe to be irrelevant or inappropriate, with the goal of adding that community feedback to the range of other factors it uses to keep its comment section relevant and ensure that it is a place for genuine engagement.
