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CDC National Center for Injury Prevention and Control: The Path to Recovery
Addiction is a treatable disease, not a character flaw. But social stigmas related to substance use disorders still serve as a barrier to treatment. Challenges like healthcare provider bias, misrepresentation in media, and judgements about treatment options were all cited as real obstacles for those seeking recovery. This spot reframes the conversation by focusing on it from an individual level. Through clever casting and imaginary world-building, the preconceived notions about recovery are stripped away, reframing the discussion from one of judgment to one of unconditional support.
The influencer marketing space has radically changed over the past two years.
TikTok is now testing a way for people to identify comments that they believe to be irrelevant or inappropriate, with the goal of adding that community feedback to the range of other factors it uses to keep its comment section relevant and ensure that it is a place for genuine engagement.
