Lifebuoy Shampoo: Mein Choti Si Aik Ladki Hoon (I am a little girl)

Lifebuoy Shampoo and the Ministry of School Education Punjab have partnered and made a real impact on girl-child education, empowering them to fulfil their potential through inclusive school experiences and opportunities.

In Pakistan, there is only 7% of female representation in the school curriculum. This groundbreaking campaign 'Mein Choti Si Aik Ladki Hoon' (I am a little girl) has created a movement and inspired policy-makers to revise the curriculum to a more balanced syllabi -for the first time in Pakistan's history.

To kick off the initiative, Lifebuoy Shampoo and GREY Pakistan revisited Jameeludin Aali's iconic children's poem, which is told from a male perspective. The original poem has been part of the school curriculum through the ages to encourage and motivate all children.

Zehra Nigah, a much-loved and critically acclaimed Pakistani literary figure, has rewritten the poem through a female lens, aiming to inspire young girls to also dream big.