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Toyota: FasterClass - "Urban Professors"
The “FasterClass” campaign for the all-new 2022 Toyota GR86, highlights the next-generation sports coupe tailored for those looking for a thrilling driving experience – on or off the track. To tap into Hispanics love for driving, Conill developed a series of creative spots for social and digital platforms that highlight this impressive and sporty new vehicle. The essence of the “Urban Professors” series takes the GR86 from racetrack to city streets with real people who embody street smarts. These “urban professors” live to drive and drive to live. From a delivery and taxi driver to a paramedic, these true masters of the streets demonstrate the smooth and high performance of the GR86.
The influencer marketing space has radically changed over the past two years.
TikTok is now testing a way for people to identify comments that they believe to be irrelevant or inappropriate, with the goal of adding that community feedback to the range of other factors it uses to keep its comment section relevant and ensure that it is a place for genuine engagement.
